Challenge: Select a company that is currently underperforming in its market and develop advertising strategies to maximize its success. The main task is to devise creative advertising executions for a specific target audience to boost the company's success significantly.
Solution: My group chose to create new advertising solutions for Amtrak. Our target audience was adults ages 18-45 seeking a more affordable, stress-free, and comfortable way to travel. Our tagline was "Your window to the world", to frame Amtrak as an experience that connects you to the world and the people around you as you travel. We want people to choose Amtrak for their holiday travel, so we highlighted holiday-themed creative advertising executions.
